ADMC brought the new HAVAL Jolion Max to audiences in Riyadh and Jeddah through a two-day social media competition.
Saudi Arabia – September 2026: Automotive Distribution & Marketing Company (ADMC), the official distributor of Great Wall Motors (GWM) in Saudi Arabia, has concluded its #YouDeserveMax competition, launched alongside the debut of the all-new HAVAL Jolion Max in the Kingdom.
The two-day campaign took place across Jeddah and Riyadh, giving participants the opportunity to spot the HAVAL Jolion Max during its tour, photograph the vehicle and share their images on Instagram using the hashtag #YouDeserveMax.
Taking the Jolion Max to the Streets
The campaign was designed to introduce the new SUV to Saudi audiences through an interactive experience rather than a conventional vehicle launch.
As the HAVAL Jolion Max travelled through the streets of Jeddah and Riyadh, the competition encouraged drivers and automotive enthusiasts to engage with the vehicle and share their experiences online.
The activation began in Jeddah before moving to Riyadh, generating interest around the vehicle while connecting the launch with social media participation.
Winner Announced
Following the two-day activation, HAVAL Saudi Arabia announced the competition winner on its official Instagram account on September 7, 2026.
The winner received a HAVAL Jolion Max, concluding the campaign that accompanied the vehicle’s introduction to the Saudi market.
ADMC said the initiative reflects its focus on engaging younger automotive audiences through interactive campaigns and new approaches to vehicle launches.
For further information about the HAVAL Jolion Max and its features, customers can visit HAVAL Saudi Arabia’s official website or follow @havalsaudi on Instagram for the latest announcements.
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