OMODA & JAECOO has unveiled the new OMODA X crossover at OMODA X NIGHT in China, introducing a vehicle that combines everyday SUV practicality, off-road capability and intelligent technology.
The global debut took place on 20 October as part of the brand’s International User Summit. The company describes OMODA X as the world’s first “CROSS OFF-ROAD” vehicle, designed for drivers who move between urban environments and outdoor adventures.
Bold Design Meets Everyday Practicality
OMODA X features a wide-body stance, sculpted exterior surfaces and signature lightning-shaped taillights. Inside, the MECHA Command Cockpit introduces a twin-wing layout and an X-shaped floating centre console.
The cabin features a 10.25-inch digital instrument cluster and a 13.2-inch central touchscreen, alongside physical controls for frequently used functions such as air conditioning and driving modes.
Built for more than city driving, the crossover offers 200 mm of ground clearance and a designed wading capability exceeding 700 mm. It also provides a towing capacity of up to 1,800 kg, a roof-load capacity of 75 kg and 39 storage spaces for equipment and everyday essentials.
AI Features and Personalised Driving
The new model introduces SIAS, or Super Intelligent AI Space, which enables natural voice interaction without requiring wake words. Its customisable X-MODE driving system allows drivers to adjust vehicle settings and performance responses according to their preferences.
An infrared thermal-imaging night-vision system can help identify potential hazards up to 90 metres away. The cabin also features an in-car karaoke system with four independent sound pickup zones, allowing passengers to sing without handheld microphones.
Personalisation extends beyond the vehicle’s technology. Through the OMODA X Co-Creation Project, participants from Indonesia, Brazil, South Africa and Poland presented interpretations inspired by their cultures and interests, highlighting the role of global users in shaping the model’s identity.
Intelligent Parking Takes Centre Stage
Alongside the unveiling, the summit’s Super Intelligent Experience Lab ran from 19 to 21 October, giving media representatives and guests the opportunity to experience technologies across the wider OMODA & JAECOO portfolio.
One of the main demonstrations featured SIVP, or Super Intelligent Valet Parking, on the JAECOO 5, JAECOO 7 and OMODA 7.
Under the message “COME TO YOU. PARK FOR YOU.”, demonstrations covered automated vehicle pickup, parking in ultra-narrow spaces and active obstacle avoidance. Vehicles followed planned routes to designated pickup points and adjusted their positioning to complete challenging manoeuvres.
SIVP is an assisted-driving feature. Drivers must remain alert and ready to take control at all times. Activation requires a stable network connection and enclosed parking zones.
Global Expansion and UAE Market Growth
The summit comes as OMODA & JAECOO continues to expand its international presence. The company reports reaching one million cumulative global sales within three years, with operations spanning 79 markets across Europe, Asia, Australia, Africa, Latin America and the Middle East.
In Europe, the brand has entered 23 countries and reports being among the region’s fastest-growing automotive brands.
In the UAE, OMODA & JAECOO has recorded more than 6,000 cumulative vehicle sales, with the JAECOO J7 serving as its leading model in the market.
For UAE drivers, technologies such as intelligent parking could offer practical benefits in everyday situations, from navigating tight underground shopping mall car parks to reducing the need to walk across exposed parking areas during extreme heat or sudden rain.
With the OMODA X debut and its wider technology demonstrations, the summit showcased the brand’s approach to combining crossover versatility, personalised digital experiences and intelligent vehicle features as it continues its global expansion.
Leave a Reply