The Trophy Tour gives media and content creators an early look at the Gulf tournament ahead of its Jeddah launch.
Jeddah, Saudi Arabia: BYD has brought the Khaleeji 27 trophy to Jeddah ahead of the tournament’s official kick-off, marking its role as the Official Automotive Partner of the Arab Gulf Cup Football Federation.
The special Trophy Tour activation gave media and content creators the opportunity to see the trophy up close and learn more about BYD’s partnership with Khaleeji 27.
The tournament will bring together eight Gulf nations in Jeddah from September 23 to October 7.
Bringing Fans Closer to Khaleeji 27
The activation follows the partnership between BYD and the Arab Gulf Cup Football Federation announced in June. As the tournament’s Official Automotive Partner, BYD and its exclusive Saudi distributor, Al-Futtaim, will work with local content creators throughout the tournament.
The partnership will extend across fan zones, test-drive experiences and BYD showrooms across Saudi Arabia, creating opportunities for football fans to engage with the tournament beyond the matches.
Jerome Saigot, Managing Director of Al-Futtaim BYD Saudi Arabia, said Khaleeji 27 represents more than a football tournament, bringing together communities from across the Gulf through their shared passion for the sport.
He added that the Trophy Tour in Jeddah provides an opportunity to connect with media, creators and fans ahead of the tournament while introducing audiences to BYD and its new energy technologies.
With the trophy now in Jeddah, the activation marks the beginning of BYD’s wider involvement in the Khaleeji 27 experience as the tournament prepares to get underway.
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