New openings bring BYD KSA’s retail network to 10 active locations across Saudi Arabia and introduce the brand to customers in Al-Qassim for the first time
Riyadh, Saudi Arabia, 19 August 2026: Al-Futtaim has expanded its BYD KSA presence in Saudi Arabia with the opening of two new showrooms in Riyadh and Al-Qassim, strengthening the brand’s retail and customer support network across the Kingdom.
The latest openings bring the BYD KSA network to 10 active showrooms nationwide and mark the brand’s first showroom in the Al-Qassim region. The expansion gives customers in both locations greater access to BYD’s growing range of Full Electric and Super Hybrid vehicles, alongside integrated sales and aftersales support.
Both new facilities operate as fully integrated 3S locations, bringing sales, service and spare parts together under one roof. This approach is designed to provide customers with a seamless experience throughout the vehicle ownership journey, from selecting a vehicle to servicing and ongoing support.
The expansion reflects Al-Futtaim’s continued investment in Saudi Arabia and its commitment to developing a comprehensive retail and customer service infrastructure across key cities and regions. As interest in New Energy Vehicles continues to grow in the Kingdom, the new locations strengthen BYD KSA’s ability to serve customers closer to where they live and work.
Commenting on the expansion, Jerome Saigot, Managing Director of Al-Futtaim BYD KSA, said: “As New Energy Vehicles become a more established part of Saudi Arabia’s mobility landscape, customers expect more than access to the latest technology. They want the confidence that comes with having sales, servicing and expert support within easy reach. Our focus is therefore on building the infrastructure around the vehicle as deliberately as we build our retail presence, ensuring customers have the support they need throughout their ownership journey.”
He added: “That is why these new locations have been designed as fully integrated 3S facilities, bringing sales, service and spare parts together under one roof. For us, expansion is not simply about increasing the number of showrooms; it is about creating a consistent, high-quality customer experience wherever our customers are in the Kingdom.”
Located in Al Hamra, Riyadh, the new showroom further strengthens BYD KSA’s presence in the Kingdom’s capital, providing customers with another point of access to the brand’s vehicle portfolio and aftersales services.
Meanwhile, the new Al-Qassim showroom represents an important milestone for BYD KSA, introducing the brand to customers in the region for the first time. The facility expands the company’s geographic footprint while bringing its integrated sales, service and spare parts offering to a new market.
Together, the two openings underline Al-Futtaim’s strategy of combining retail expansion with customer-focused infrastructure. With 10 active locations now operating across Saudi Arabia, BYD KSA continues to build a wider network designed to support the Kingdom’s evolving mobility landscape and growing demand for New Energy Vehicles.
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