EXEED will host its 2026 International User Summit in China from October 18 to 23 under the theme “The Pulse Lives on”, bringing together users and partners from around the world. The event comes as the brand’s overseas user community surpasses 550,000 across more than 60 markets, while the EXEEDers Club celebrates its fifth anniversary.
The summit will feature two key experiences, Brand Design Day and Track Experience Day, highlighting EXEED’s vision for future luxury through new design concepts, intelligent technology and performance testing.
New Design Direction and Future Models
Brand Design Day will showcase EXEED’s evolving design language and approach to luxury interiors. Concept models, including the MPV CONCEPT and ET9, will offer a glimpse into the brand’s future design direction.
The showcase builds on recent product developments that have received positive feedback across international markets for their distinctive styling, intelligent cabins, new energy performance and energy efficiency.
Latest Models Take on the Track
On October 19, Track Experience Day will take place at Zhejiang International Circuit, where the EXLANTIX ET FL, RX FL and RX MY will make their track experience debut before more than 100 international users and partners.
Representing battery electric vehicle (BEV), range-extended electric vehicle (REEV) and plug-in hybrid electric vehicle (PHEV) technologies, the three models will participate in a series of driving challenges. These will include straight-line acceleration, cornering and handling exercises, gymkhana challenges and circuit laps, alongside demonstrations such as brake drifting and extreme obstacle slalom.
Each model has a distinct focus. The EXLANTIX ET FL is designed for family travel, with cabin upgrades aimed at improving comfort and intelligent interaction. The RX FL builds on the RX’s performance characteristics with updates to design, technology, luxury and comfort. The RX MY is positioned as a flagship model suited to different driving scenarios.
Global Testing Supports Performance Development
The track programme builds on EXEED’s testing and validation activities across 11 professional race circuits worldwide between 2025 and 2026. These include circuits in Chile, the UAE, Kuwait, Poland, Australia and Kazakhstan, as well as Germany’s Nürburgring.
The tests assess sustained power delivery, chassis performance under changing loads and braking reliability in demanding conditions. Findings from these sessions contribute to further product calibration and development.
Track Experience Day will also include user research, allowing participants to share feedback on vehicle performance and driving characteristics. The initiative reflects EXEED’s focus on user co-creation, using real-world experiences and direct feedback to inform future product improvements.
Five Years of Connecting with Global Users
Through the EXEEDers Club, the brand has developed opportunities for users to participate in product co-creation sessions, track experiences, cultural gatherings and premium lifestyle events.
Throughout 2026, EXEED has continued to strengthen these connections through international initiatives. These include the unveiling of its European strategy at Brand Night in April, the introduction of RX PHEV technology to Italian universities in May, and the “To What Comes Next” global watch party series held in cities including Warsaw, Riyadh and Casablanca between June and July.
These activities reflect the brand’s approach to building long-term relationships with customers and incorporating their perspectives into its development.
Relevance for the Saudi Market
For Saudi Arabia’s premium automotive segment, the summit offers a closer look at EXEED’s evolving product portfolio and its approach to combining performance, comfort, distinctive design and intelligent features.
The event also highlights the importance of engaging users directly as the brand develops vehicles for different driving needs and lifestyles.
With new design concepts, track demonstrations and opportunities for direct user feedback, the 2026 International User Summit will bring together the key elements of EXEED’s development strategy. Under the theme “The Pulse Lives on”, the brand aims to carry its focus on design, technology, performance and user collaboration into its next phase of growth.
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