EXEED will showcase its latest design developments, flagship models and performance technologies at the 2026 EXEED International User Summit on October 18, under the theme “The Pulse Lives On”.
The event will bring together users and partners from around the world for a series of activities focused on premium automotive design, track performance, technology and customer engagement. Saudi customers will also have an opportunity to explore the brand’s latest developments as it prepares for its next phase of growth.
The summit builds on EXEED’s global community of 550,000 users and the fifth anniversary of the EXEEDers Club, reflecting the brand’s focus on collaboration and engagement with its customers.
New Design Language and Flagship Models
A major highlight will be the EXEED Global Brand Launch in Shanghai, where the company will introduce its refreshed design language and present the all-new ET9.
The ET9 features a bold stance and a premium design approach, reflecting EXEED’s latest thinking on flagship vehicle proportions, styling and detailing.
The event will also showcase the updated exterior of the right-hand-drive ES GT, the design concept for the brand’s first MPV concept car, the first right-hand-drive ET FL and the futuristic X-CONCEPT. Together, the models will offer a broader look at EXEED’s future product direction and design ambitions.
Performance Takes Centre Stage
The Zhejiang International Circuit Track Day will highlight EXEED’s performance capabilities, drawing on driving experiences developed across 11 international racetracks between 2025 and 2026.
Models including the ES, ET FL, RX FL and RX MY, known as the 09 MY in some markets, will be demonstrated on the circuit. The sessions will focus on acceleration, handling, braking, stability and EXEED’s SIVP technology.
The brand views international circuits as testing grounds for evaluating powertrain response, chassis calibration and vehicle safety limits, with track experiences providing an opportunity to demonstrate these capabilities under demanding driving conditions.
Technology and Global User Engagement
Beyond vehicle launches and performance demonstrations, the summit will feature developments across EXEED’s wider brand ecosystem. The EXEED AIMOGA robot will also demonstrate its latest innovations.
The company plans to reveal further model details, event activities and user stories as the summit approaches, highlighting its focus on design, technology, performance and global user collaboration.
EXEED is a premium automotive brand focused on intelligent mobility, combining advanced technology, sophisticated design and engineering expertise across its range of SUVs and sedans.
In Saudi Arabia, Arabian Heritage Motors, part of Al Ghurair Mobility, serves as the exclusive distributor of EXEED, providing sales, after-sales and customer support services across the Kingdom.
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