The Jeddah International Motor Show 2026 will take place from November 4 to 7 under the patronage of HRH Prince Khalid bin Sultan Al-Abdullah Al-Faisal, Chairman of the Saudi Automobile and Motorcycle Federation (SAMF).
The exhibition is positioned as the first event of its kind in the Middle East to bring different vehicle categories and powertrain technologies together under one roof, spanning internal combustion engines, hybrid vehicles, range-extended electric vehicles (REEVs) and fully electric vehicles.
A Growing Automotive Market
The exhibition comes as Saudi Arabia continues to develop its transport, logistics and automotive manufacturing sectors.
The event highlights the growth of projects such as the Industrial Valley at King Abdullah Economic City, which integrates manufacturing and logistics infrastructure and supports the development of the automotive sector.
Jeddah is also expanding its calendar of international sporting and entertainment events, with the motor show adding another major event to the city’s programme alongside Formula 1, equestrian championships and the 2026 Arabian Gulf Cup.
International Automotive Brands
With strategic participation from the Ministry of Transport and Logistic Services and the Jeddah Chamber of Commerce, the exhibition will bring together international automotive manufacturers, local distributors, industry stakeholders, enthusiasts, media representatives and content creators.
The 2026 edition is expected to feature brands and companies including Tesla, Al Laith Al Lamea, distributor of the ROX brand, JAC, Forthing, ICAR, Mobil lubricants and Qimma Auctions.
The exhibition is also targeting participation from major European, American, Japanese, Korean and Chinese automotive manufacturers, reflecting the increasingly diverse range of brands in the Saudi market.
Focus on Media and Digital Reach
The organisers are placing a strong focus on media coverage and digital engagement, with the aim of reaching automotive audiences in Saudi Arabia and across the wider region.
The strategy includes Taf3ol Consulting and Research and its Taf3ol Saudi media ecosystem, which has more than 10 million followers and generates over 150 million monthly views.
Automotive content creator Hassan Kutbi has been appointed as the exhibition’s media ambassador. PrimaKSA will serve as the event’s corporate communications and public relations partner, handling media relations and engagement with influencers and content creators.
Younes Enayat, CEO of Taf3ol Consulting and Research and media partner of the exhibition, said the partnership builds on the organisation’s role as a Saudi media platform serving audiences across the Kingdom.
Kutbi has an audience of around 15 million followers and subscribers across his platforms. He also presents a programme on MBC’s Shahid platform, where his channel has more than one million subscribers, while his content has generated more than 260 million views across digital platforms.
Vehicles, Technology and Experiences
The Jeddah International Motor Show 2026 will feature vehicle showcases, physical and virtual driving experiences and new model launches.
The programme will also include additional activities such as a hackathon competition, giving visitors and participants opportunities to engage with automotive technology and innovation.
The exhibition is expected to bring together a broad cross-section of the automotive industry as Saudi Arabia continues to attract international attention through its growing vehicle market, local manufacturing ambitions, mobility infrastructure and investment across the sector.
Make the opening more news-focusedRemove repetition about audience reach
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